Slide 4) Promotion is essential to the success of the artist. If an artist does not promote themselves, then the music that they produce will not be very profitable. It can also help to create a fan base platform. A very good example is the Crazy Frog.
Slide 5) When people watch music videos, they may be enticed to buy merchandise that corresponds with the artist or group. Whenever an item of merchandise is bought, a portion of the revenue from that purchase goes directly to the artist or group that it represents. An example is the new Shots selfie app endorsed by Justin Bieber.
Slide 6) When artists or groups become popular enough, they may branch out into other types of merchandise in order to gain more revenue. This can include stationary, bags, hats, video games, clothing, ringtones, parodies, etc. A good example is Justin Bieber, who has caused the creation of numerous types of merchandise, including wristbands, plushes, lava lamps, stationary, clocks, caps, and bags.
Slide 7) In 2015, there are now a variety of different platforms for artists to implant their music onto so that other users can access and listen to it. Originally, artists could only express their music on a music channel, and even then that was only available by well-known artists. Nowadays, you have websites such as YouTube that artists can show their talents on and can be accessed via smartphones and computers.
Slide 8) Synergy is when an artist and another source of media co-operate in a way that is helpful to both the artist and another source of media. A good example is Elton John and Tim Rice’s Hukuna Mutata, which was used in 1994’s The Lion King, which helped the success of both the film and the song equally.
Slide 9) A major record label is essentially a record company conglomerate that controls a large proportion of the global music market and they use many strategies to sell their music. A good example is that they may post their music on a website that either charges people for music or lets people listen for free, but they gain revenue from the ads that are shown during the loading screen.
Slide 10) Major independents are companies that have been branched out by, and are still connected, to the major label conglomerates. A good example of this is A&M Records, which was founded in 1962 and has gone on to be the most successful major independent label of all time.
Slide 11) Independents are small and new companies that have neither the power, the connections, nor the financial means to advertise or make themselves known to the general public. However, they can still be well known on a smaller scale. They do this by hiring and sponsoring new singers and groups and gaining from their popularity.